Client Background
Enersave Solutions is a leading provider of smart, energy-efficient appliances and solar energy products in Jamaica. Despite offering cutting-edge products, their digital presence didn’t reflect the brand’s innovation. A broken, outdated website was failing to support customer needs or drive online sales.
With a growing customer base and demand for online ordering, Enersave turned to us for a digital transformation.
- Strategy
- Website Redesign
- Website Integrated POS
- Omni-Channel Inventory Management
- Ongoing Support
Challenges
The Problem:
Customers found it difficult—if not impossible—to shop and order on Enersave's existing website. It wasn’t ecommerce-enabled, was visually outdated, riddled with functional errors, and lacked basic navigation and usability features.
Goals:
- Create an ecommerce-ready platform
- Improve user experience and navigation
- Enable quote-based checkout
- Streamline order and inventory management
- Drive online and in-store sales
Solutions
- Full Website Redesign: A mobile-friendly, visually engaging storefront with intuitive navigation
- Shopify Integration: Enabled ecommerce with advanced features such as request-a-quote checkout and Shopify POS for in-store use
- Multi-Channel Tools: Integrated Klaviyo for email marketing, Tidio and WhatsApp for live chat support, and social media ad integrations
- Analytics and Optimization: Deployed Facebook Pixel, Google Analytics, and Lucky Orange to track and optimize user behavior
- Staff Training: Trained the Enersave team to manage POS and back-end operations
Results: A Game-Changing Transformation
Quantitative Results:
- 30%+ Increase in Sales within the first 12 months post-launch
- Expanded marketing capabilities through Facebook and Google Ads
- Enhanced customer engagement via live chat and automated email follow-ups
Qualitative Impact:
- Stronger brand credibility and trust
- Increased operational efficiency
- Improved in-store experience via Shopify POS
+ 30
%
Ecommerce growth
260
%
Increase in organic sessions
26
k+
Quotes Generated
1.2
k
organic website visitors
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