Client Background
Lil Giant Discount Lumber & Building Supplies is a locally owned building supply store based in Nassau, Bahamas. Known for their competitive prices and wide selection of construction materials, Lil Giant has long served local contractors and DIY customers. But like many traditional retailers, they had:
No website- No dedicated marketing budget
- No digital sales strategy
Yet they knew they needed to evolve, and fast.
That’s when they partnered with Evolve Marketing to explore digital advertising for the very first time.
- Targeted Paid Ads
- Lead Capture System
Challenges
Their goal was simple: increase sales, but they had no digital infrastructure to do it.
Here’s what was holding them back:
❌ Challenge 1: No Website or Online Presence
No platform to showcase their products or drive inquiries digitally.
❌ Challenge 2: No Consistent Messaging
Marketing was limited to printed flyers, with no strong value proposition or call-to-action.
❌ Challenge 3: Zero Lead Capture System
No way to collect or follow up with potential customers outside the store.
❌ Challenge 4: Limited Budget & Marketing Skepticism
- With minimal ad spend available, every dollar had to perform, making them cautious about trying digital in the first place.
Solutions
When Lil Giant partnered with Evolve, we didn't just run ads, we engineered a lean, performance-driven campaign focused on clarity, automation, and conversions.
Here’s how we did it:
✅ Solution 1: Identified Their Core Value
- After conversations with the team and customers, we built the campaign around one proven differentiator:
“Best Prices in The Bahamas.”
✅ Solution 2: Launched High-Converting Meta Lead Ads
- We created mobile-friendly ads with clean, authentic phone-shot images of the store aisles.
Top performer: a simple carousel ad with product categories.
✅ Solution 3: Automated Lead Sync via Zapier
- Every lead captured was delivered in real-time to their sales team, cutting response time and boosting conversions.
✅ Solution 4: Retargeting to Stay Top of Mind
- We ran retargeting ads to engage users who viewed but didn’t convert, maximizing every ad dollar spent.
Results: A Game-Changing Transformation
Lil Giant achieved powerful first-time results that far exceeded their expectations:
✔️ Campaign Highlights:
1,207 qualified leads captured
$1.9M+ USD in quote requests submitted
6-figure USD confirmed sales from campaign
775%+ return on total marketing investment
