Client Background

Enersave Solutions is a leading provider of smart, energy-efficient appliances and solar energy products in Jamaica. Despite offering cutting-edge products, their digital presence didn’t reflect the brand’s innovation. A broken, outdated website was failing to support customer needs or drive online sales.

With a growing customer base and demand for online ordering, Enersave turned to us for a digital transformation.

Challenges

The Problem:
Customers found it difficult—if not impossible—to shop and order on Enersave's existing website. It wasn’t ecommerce-enabled, was visually outdated, riddled with functional errors, and lacked basic navigation and usability features.

Goals:

  1. Create an ecommerce-ready platform
  2. Improve user experience and navigation
  3. Enable quote-based checkout
  4. Streamline order and inventory management
  5. Drive online and in-store sales
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Solutions

  1. Full Website Redesign: A mobile-friendly, visually engaging storefront with intuitive navigation
  2. Shopify Integration: Enabled ecommerce with advanced features such as request-a-quote checkout and Shopify POS for in-store use
  3. Multi-Channel Tools: Integrated Klaviyo for email marketing, Tidio and WhatsApp for live chat support, and social media ad integrations
  4. Analytics and Optimization: Deployed Facebook Pixel, Google Analytics, and Lucky Orange to track and optimize user behavior
  5. Staff Training: Trained the Enersave team to manage POS and back-end operations

Results: A Game-Changing Transformation

Quantitative Results:

  1. 30%+ Increase in Sales within the first 12 months post-launch
  2. Expanded marketing capabilities through Facebook and Google Ads
  3. Enhanced customer engagement via live chat and automated email follow-ups

Qualitative Impact:

  1. Stronger brand credibility and trust
  2. Increased operational efficiency
  3. Improved in-store experience via Shopify POS

 

+ 30 %
Ecommerce growth
260 %
Increase in organic sessions
26 k+
Quotes Generated
1.2 k
organic website visitors

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